Nudge: Improving Decisions About Health, Wealth, and Happiness by...

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Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. Thaler, Cass R. Sunstein 2009 PDF {SPirate}

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From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions

New York Times bestseller
Named a Best Book of the Year by The Economist and the Financial Times

Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

Paperback, 320 pages
Published February 24th 2009 by Penguin Books (first published 2008)
Original Title
Nudge: Improving Decisions About Health, Wealth, and Happiness
ISBN
014311526X (ISBN13: 9780143115267)
Edition Language
English
Literary Awards
Financial Times and McKinsey Business Book of the Year Nominee for Longlist (2008)





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